For the sending of cookies in FRANCESCO LORENZETTI website, a Web technology based on beaconing, also known as “clear gif” or action tag technology may be used. Such technology allows FRANCESCO LORENZETTI to compile aggregated statistics related to the use of the Sites, like for instance the links or the pictures. FRANCESCO LORENZETTI can provide its own partners with aggregated statistical data.
Use of Web Beacons
The Sites may contain electronic images known as Web beacons, sometimes named as “pixel gif”, which allow FRANCESCO LORENZETTI to count the number of users who visited those pages and to offer services, also in collaboration with other companies. The Sites may include Web beacon in e-mail messages or promotional newsletter for detecting whether the messages have been opened or the users performed any action after receiving them.
Some Web beacons can be put by service providers of third parties for allowing detecting the efficacy of our advertising campaigns or of the e-mail communications. Such Web beacon may be used by user providers for putting a persistent cookie in the user’s computer. That allows the service provider to recognize the computer every time the user visits certain Web pages or e-mail messages and compile anonymous information related to viewing these pages. FRANCESCO LORENZETTI forbids the use of Web beacon targeted to the access or collection of personal information of the user.